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Brief Published: 1 Apr 2019

Bar Conveys Flavour Through Colourful Cocktail Menu

Social 24

As we explore in Crafting Craveability (part of our Industry Trend report, The Future of Flavour), colour can be a powerful stimulus when it comes to taste. Harnessing this sensory opportunity, London bar Social 24 has developed a colour-coded cocktail menu. The variable hues denote specific flavour profiles, making it easier for guests to choose drinks that they will most enjoy.

Curated by London bartender Mickael Lenu, colour swatches appear alongside a description of each drink on the menu. The colour tells the drinker whether the cocktail is sweet, salty, sour, fruity, floral or bitter, or a combination of these six taste profiles.

Sunset 24, made with Grey Goose vodka, Meloncello, citrus, melon, egg white and melon meringue, is illustrated on the menu with dashes of yellow to highlight sour notes, orange to represent fruity flavours and blue for sweetness.

Meanwhile, the "floral and tangy" Social Mistress, made with Bacardi rum, pear liqueur, maraschino and blackberry ice cream candy, is coded with yellow and pink its for sour and fruity flavour profile.

This design-led thinking could be applied across food and fragrance packaging, with brands adopting universal colour codes to help consumers make more informed decisions based on their preferred tastes.

For other examples of how bars are stepping outside of the box, see the scent-based menu from Singapore-based bar Tipping Club, covered in Alcohol Trends 2018: Imbibe Live, and Atlanta's multisensory dining pop-up in Glow-In-The-Dark Dining Experience. See also our Food & Colour: Visualising Flavour report.