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Brief Published: 18 Dec 2012

Brands for Bloggers: Molami for Nowmanifest

Extra

Swedish headphone brand Molami has launched a pop-up blog and collaborative video project with Nowmanifest – the Conde Nast-owned blogging platform. It is home to some of the world’s top fashion bloggers, including America’s Next Top Model judge and blogger Bryan Boy, and Swedish blogger and Nowmanifest founder Elin Kling.

With the tagline ‘Enter a world where sound is wearable’, Molami creates headphones and earphones with luxury skins and hardware for an aesthetic that works with contemporary, urban looks. The brand has worked with the aforementioned bloggers as well as French blogger and designer Margaux Lonberg and Californian blogger Rumi Neely of the blog Fashion Toast on short, video interviews.

The videos themselves feature the headphones in a subtle, accessible way, while the guest blog features gift guides, product posts and taster shots from the blogger videos, which are currently being released on a staggered basis.

The collaboration is demonstrative of a significant new step in terms of the relationship between brands and bloggers, notably highlighting the power blogging platforms now have in terms of readership and advertising potential.

See Stylus' Best of the Blogs reports for a round-up of the world's most influential blogs.

Molami X Nowmanifest

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