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Brief Published: 17 Sep 2015

VIDEO: New Food Frontiers

Our New Food Frontiers Industry Trend casts a wide lens across the health, wellness and nutrition landscape, tracking key developments across product, service and user experience. Reports include:

  • Rebranding Health: Explore how the conversation around health and wellness has changed to better suit modern consumers. Here we see seminal implications for branding and packaging.
  • Intelligent Eating: From genetic profiling to smart tech-tools, individuals are being empowered to make better food choices. How should brands cater to their evolved mindsets?
  • Next-Gen Dieting: The language of dieting has evolved, bringing with it a more wholesome approach. Meanwhile, futuristic products and tools meet the needs of modern slimmers.
  • Feeding Tomorrow's Consumers: A pivotal look at foods of the future with inventive solutions that stretch the parameters of what edible means. But will consumers accept them?
  • The New Energy Drink: A slew of unusual energy-boosting beverages are shaking up the energy drinks industry, providing consumers with variety and vitality.
  • Healthy Indulgence: The worlds of health and indulgence are no longer exclusive. Explore how decadent treats can deliver a healthy punch.
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