As lifespans continue to increase and technology and globalisation create new opportunities, the design industry is beginning to see the emergence of a new breed of elderly consumer. Forcing the industry to rethink the stereotype of the frail and incapacitated aged, industrial designers are now creating a slew of subtle and streamlined accessories aimed at the new style-savvy ageing consumer.

New Age Thinking: Design for The Elderly

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.