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Brief Published: 2 Apr 2012

The Good Gym Gets Better


The Good Gym, a non-profit initiative in east London that promotes a mash-up of exercise with social care, is set to expand into all Olympic boroughs this year, partially facilitated by funding from the British Olympic Park Legacy Company.

The Good Gym combines weekly runs with visits to housebound elderly people, and offers monthly group runs around east London, which include activities like tidying up community gardens or hauling compost onto a school roof.

According to the UK-based National Council for Voluntary Organisations, interest in volunteering is growing. But the council’s own statistics show that the number of British people volunteering formally at least once a month has fallen from 29% in 2005, to 25% in 2010, likely due to increasing work-life balance time pressures.

The Good Gym, which allows members to fit volunteering into their schedules while getting fit, has proven a hit. This may indicate that there is a demand for productive activities that accomplish more than one goal at a time. Retail and hospitality companies must be mindful that there appears to be a growing sector of consumers who increasingly want to multitask.

Good Gym