Beauty Brands Develop Age-Defying Sweet Treats
As the boundaries between the food and beauty industries continue to blur, smart brands are enriching their products with creative, health-boosting ingredients. We spotlight two age-defying sweet treats that are expanding the beauty-food category.
- A Slice of Collagen: Launched in January 2019, British supplement brand Rejuvenated’s Beautycake is a collagen bar available in two flavours: Ginger & Almond and Chocolate & Raspberry.
The cake bars contain high levels of protein, antioxidants and skin-firming ingredients. The star ingredient, hydrolysed marine collagen, is combined with grape juice and rice water – all of which enhance skin elasticity and help protect against external aggressors like pollution and UV exposure. Meanwhile, coconut oil and dates add natural sweetness, negating the need for artificial sweeteners.
Smart brands are acknowledging that the prime target market for inner-beauty products is the younger, health-conscious consumer. Rejuvenated is a good example of a brand tapping into this market. The ‘cake-like’ supplements offer delicious flavour combinations, potentially encouraging consumers to swap out unhealthy snacks for this beauty-boosting alternative.
- Guilt-Free Chocolate: As explored in New Food Covetables, consumption of raw cocoa is on the rise, as the ingredient is being recognised for its antioxidant values. US beauty brand Ceramiracle’s newest supplement, Ageless Delight Beauty Chocolate, caters to this demand with the aim of promoting glowing skin.
Each square of the sugar-free dark chocolate contains a mixture of ingredients to firm and protect the skin. For example, fucoidan (brown seaweed extract) stimulates collagen production and promotes skin elasticity. The brand also cites polyphenols (a compound found in plants) as a key ingredient, which aids the skin’s rejuvenation process and locks in moisture in the cells.
The chocolate attracts an older health-and-beauty-conscious consumer by touting the youthful benefits of its core ingredients.