Cosme Tokyo 2017 offered product development inspiration for multiple beauty concerns. LED-enabled devices innovated in the anti-ageing space, while ‘hydrogenated water’ proved to be a new buzzword. Gastronomic ingredients like salmon oil, green tea and sake added to the Tokyo 2020 Olympics hype, as did Made in Japan logos and tourism-friendly cosmetics that celebrated Japanese heritage.
Beauty Trends: Cosme Tokyo 2017
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