Beboe: Luxury Cannabis
California-based company Beboe has launched a new range of high-end marijuana products for the sophisticated cannabis consumer.
Founded by celebrity tattoo artist Scott Campbell and fashion veteran Clement Kwan, Beboe offers a rose gold, pre-loaded single-use vaporiser "intentionally engineered for social consumption", as well as low-dose cannabis pastilles.
Beboe’s pre-filled vaporisers, which retail for $60, are intended for single use and contain 200 milligrams of Sativa-blend THC and 40 milligrams of CBD. The sweet pastilles are made with organic ingredients and natural flavours and retail at $25 for a pack of 25. Each pastille contains 5 milligrams of Sativa-blend THC and 3 milligrams of CBD with a natural accelerant “for timely absorption”. Both products are now available in California, where 28.5 grams (or about an ounce) of recreational marijuana is legal for citizens over 21 years of age.
The products are the result of Campbell and Kwan's desire to fuse marijuana with "dinner party culture". Where once guests would bring a nice bottle of wine, now they might bring a high-quality vaporiser to pass around the table.
Look out Retail's New Prestige Players, publishing May 11, for more on how the modern marijuana market is a world away from clichés of joints and smoke-filled Amsterdam coffee shops.