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Brief Published: 3 Dec 2020

Berkeley Hotel Offers Home-Delivery Breakfast Service

The Berkeley
The Berkeley

During this tough time for the hospitality industry, it’s become critical for hotel brands to pivot their product and service offers in order to boost income and retain relevance with past and future guests (see Hotels + Covid-19: Three Survival Strategies). Demonstrating agile thinking, The Berkeley hotel in London is now offering neighbours who share its SW1X postcode a home-delivery service for breakfast, which is transported from the Berkeley kitchen via bike (ticking the eco-friendly box too).

Two breakfasts are available: the first includes a choice of pressed juice (including a vitamin-rich blend of carrot, orange, turmeric, apple and ginger), fresh fruit salad and pastries made each morning in The Berkeley’s bakery (£15pp) ($20). The second menu bolts on a Scottish smoked salmon and cream cheese bagel as well as granola with Greek yoghurt, berries and Acacia honey (£24pp) ($32).

All breakfasts come with a copy of The Times newspaper and are packaged in a charming branded brown paper bag. For an additional cost, half or full bottles of champagne are available. Customers can also order a breakfast package for friends or family, which can be delivered with balloons and a handwritten card (if it is, for instance, a birthday or anniversary) – a thoughtful way to demonstrate care through culinary enjoyment. 

For a less luxe take on meal deliveries that tap into social care, see McDonald’s Enabled Grandkids To Send Happy Meals to Grandparents. Meanwhile, The Dining Industry Pivots takes a deeper look at restaurants that have embraced food and drink delivery during the pandemic, and PostMates Delivers TikTok Dishes to Your Home explores the link between social media and food delivery.

For more on the rising popularity and diversification of breakfast as a creative and enjoyable meal occasion, see Revised Breakfast Rituals.