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Best Brand Engagement Ideas from the S/S 22 Shows

Reflecting the continued cross-pollination of retail, experiential marketing, media and tech, several key show initiatives gave the S/S 22 ‘catwalks’ a vital reboot while spotlighting new fan behaviours and brand opportunities. Including two pop cultural coups – Balenciaga’s collaboration with cartoon The Simpsons and multinational media giant Yahoo’s multi-faceted concept with Selfridges, British designer Charli Cohen and Pokémon – we collate the best.

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