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Brief Published: 8 Mar 2012

Packaging Celebrates Traditional Storytelling

Extra

Celebrating the magic of traditional storytelling, US branding agency Ultra Creative has designed its own line of chocolate bars and an accompanying fairytale, The Fox With the Golden Fur, as a self-promotional showcase.

The whimsical packaging, inspired by the current consumer desire for a sense of wonderment (see Fashion & Beauty Concept Fairytale and Stylus’ report Make it Magic), includes a storybook and paper-cut shadow box containing four chocolate bars. Each one comes with its own beautiful artwork illustrating each section of the tale. The scenery of the shadow box alters alongside the story, with the removal of each bar revealing another layer of landscape.

Ultra Creative

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