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Brief Published: 19 Jul 2011

In.gredients: Packaging Free


In.gredients – the first packaging-free supermarket in the US – will open in Austin, Texas this autumn. The brainchild of environmental conservation company Brothers Lane, the supermarket will encourage consumers to bring their own containers, or use the compostable ones provided in-store.

In.gredients will sell locally produced, seasonal food to stimulate the local economy and reduce food miles. The food will be healthy and sustainable and not over-processed.

“Our business model isn’t the silver bullet that will spawn a colossal effort to reduce waste,” states Brothers Lane. “Rather, we hope to teach our community how just a few simple changes to the way we live can reduce waste and promote a better environment.”


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