2018 is going to be a year of extreme consumer needs. The dawn of the extreme economy – where consumers prioritise high-risk activities – will open up radical, previously untapped behaviours for brands to engage with. We'll see people embrace the unknown dark sides of their personalities and form influential new tribes, including 'urban surfers'.
2018: Look Ahead – Consumer Lifestyle
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By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.