Target & Co.Labs Launch Comp to Create Super Shopping App
In an effort to enhance the mobile experience for its shoppers, US mass-market retailer Target has launched a $75,000 mobile competition to find the best new mobile app.
Run in partnership with American business publication Fast Company, the Co.Labs & Target Retail Accelerator is open to groups or individuals creating a native mobile app, a mobile-enabled web experience or a mobile design that can be integrated into Target's existing services. Their efforts will be charted in Co.Labs, an online technology hub launched by Fast Company earlier this month.
Submissions must address at least one of the following challenges:
- Help users interact with Target and/or each other to make shopping more social.
- Improve the local community and enable students, teachers and schools to be more successful.
- Personalise the retail experience, making Target's offering or promotions more relevant to the individual user.
- Improve the customer’s in-store experience and increase dwell time.
Entries will be accepted until April 30 2013. Seven finalists will be announced in May and given $10,000 to develop a prototype. The overall winner will be named in July, selected by a panel of judges that includes both Target and Fast Company executives as well as industry experts.
This is not the first time that Target has sought to improve consumers’ in-store experiences via mobile apps – Stylus previously reported on Target’s Self-Service Scheme for Christmas Shoppers, which used QR codes for a faster checkout. See In-Store Interactive for more on tech-enhanced in-store experiences.
For more on mobile-enabled retail innovations, see Multi-Channel Retail, M-Commerce: Best Apps and Ultimate App Developers. Also see NY Fashion Week Hackathons for another recent high-profile tech contest.