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Brief Published: 3 Mar 2020

BIG’s Modular & Repairable Sofa Promises to Last a Lifetime

Modular, reconfigurable designs can endure the evolving needs of increasingly agile consumers. The Voxel Collection, by Danish architecture and design studio Bjarke Ingels Group (BIG), illustrates how embracing an open-ended approach can lead to durable investment pieces with universal appeal.

Developed for Danish brand Common Seating, the collection comprises a family of four modular upholstered units that can be composed into various formations for different seating options.

The modular design enables consumers to add, remove and separate these units to create seating that responds to their spaces and needs. This adaptability frames the sofa as a worthy investment piece for both commercial and residential sites, and appeals to consumers across all ages, life stages and spatial limitations.

The design also helps the brand to forge lifelong relationships with its consumers. For instance, the single pouffe unit enables younger consumers to buy into the brand early, and commit to a design that they can continue to build on over time.

Moreover, Voxel’s modularity offers welcome sustainability. When areas become damaged or worn out, consumers can replace these individual segments and save the rest of the sofa from being thrown away too.

For more on how designers are having to ready their offerings for changing lifestyles and needs, see our S/S 21 Product Design Direction Analogue.