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Binge Retail: Lessons from Singles Day, 2018

Alibaba’s Singles Day is still smashing sales records nearly a decade after launching, with Sunday’s 24-hour event taking $31bn – a 27% increase on 2017. While the focus is often on its extreme spectacle (Mariah Carey spearheaded this year’s telethon), bigger lessons came from new tactics for infiltrating/coping with the purchase pandemonium.

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