Art Basel Miami 2014: Branded Spaces
This year's Art Basel and Design Miami events attracted a high level of luxury-focused and socially conscious brand collaborations and installations, providing a wealth of visual inspiration. Stylus highlights the key branded spaces.
- US lifestyle brand Chrome Hearts opened a 5,000 sq ft retail space-cum-gallery and café. As well as stocking the brand's apparel and accessories ranges, the store also features an installation made from brightly coloured yarn by LA-based artists the Haas Brothers, and an entire second floor occupied by the LA-based Fahey/Klein Gallery. For more on hybrid retailing, look out for our upcoming report Hybrid Lifestyle Destinations, publishing in January 2015.
- Building on last year's construction of a previously unrealised 1934 beach house design by modernist French architect Charlotte Perriand, luxury Parisian brand Louis Vuitton has created 18 pieces of modular furniture conceived by French designer Pierre Paulin in 1972 for US furniture maker Herman Miller.
- Milan-based design brand Dimore Studio worked with Italian luxury fashion label Fendi to create the Roman Lounge – an exhibition space and limited edition collection of home furnishings. The collaboration showcases the level of craftsmanship involved in working with fur and leather.
- British car manufacturer Bentley debuted Bentley Elements – the first in a series of art and design commissions for the brand. The linear outline of a room, crafted in neon light by Italian artist Massimo Uberti, was presented at Design Miami.
- To mark the opening of US retailer Club Monaco's new Miami store, it commissioned New York-based street artist Olek to crochet 350 pieces of Club Monaco waste garments for an installation highlighting the benefits of upcycling. For more upcycling and eco-conscious store concepts, see Upcycled Spaces and Eco-Ethical-Sustainable, part of our Future of the Store Industry Trend.
- French champagne brand Perrier-Jouët commissioned Austrian design studio Mischer'Traxler to create an interactive, kinetic installation that reacts to movement. Titled Ephemera, it comprises a large oak table, two mirrors and two-dimensional plants and insects. When visitors approach, the plants and insects retreat into the tabletop.
- Miami fashion retailer Alchemist commissioned artist Daniel Arsham of Brooklyn-based design studio Snarkitecture to create a basketball installation called Airball. An all-white, elevated arena invites visitors to play ball and compete on two custom arcade-style basketball games. For more of Snarkitecture's recent work in the retail realm, see Kith x Snarkitecture.