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Elemental A/W 12-13

Elemental takes inspiration from remote glacial and Nordic landscapes examining the awesome beauty of the planet and the fierce power of nature. From polar icecaps to erupting volcanoes and ash clouds that can stop Earth in its tracks, the ebb and flow of natural forces influence colour, texture and creative product development. Rough, uneven and pitted surfaces in imperfect shapes and sizes combine with geologically-inspired weathered materials that improve through use and age. Sustainable practices continue to occupy designers and makers who are keen to make an impact and a difference – by conceiving new materials from rediscovered sources and discarded waste.

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