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Brief Published: 13 Apr 2021

Black Tomato’s Fantastical Travel Programming for Kids

UK luxury travel agency Black Tomato has launched a new collection of immersive itineraries that are inspired by classic children’s stories, and set in destinations that form the backdrop to those tales. These transformative experiences will provide post-pandemic real-world adventure and escapism for families – a much-needed antidote the screen-dominated lifestyles kids have become accustomed to.

The Take me on a Story collection includes holidays in Oxfordshire (Alice’s Adventures in Wonderland), Iceland (A Journey to the Centre of the Earth), Morocco (Arabian Nights), the British Virgin Islands (Treasure Island) and Alaska (The Call of the Wild). Each journey includes a session with a local photographer to capture unique memories.

If none of the itineraries on offer are suitable for a particular family, Black Tomato will custom design a trip based on any children’s book that takes the family’s fancy. Travellers can also choose how much they want to spend on each trip (whether it’s an off-the-shelf package or tailor made).

The initiative is sure to appeal to travel-loving individuals who wish to vacation with multigenerational family members – echoing themes explored in Hospitality’s Bonding Power. For more on multi-gen travel, read Travel for the Agile Elite and Book Your Bubble Tours. For more on travel geared towards younger cohorts, see Gen Alpha Influences Family Travel.

Meanwhile, 10 Traveller Priorities for 2021 delves into broader travel trends that will shape the course of the industry this year.