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Brief Published: 8 Jul 2011

Tropicana Energie Naturelle

Extra

Global advertising agency DDB has created a self-sustaining illuminated billboard for fruit juice brand Tropicana, powered solely by oranges.

Using a simple electrochemical reaction between the citric acid in the oranges and copper and zinc electrodes, the billboard illuminates the message Energie Naturelle (natural energy).

Tropicana

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS