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Blueprints for Winning Beauty Destinations

Contrary to popular belief, digital commerce and social media spin haven’t killed off physical beauty retail: 66% of consumers globally prefer to buy these products in-store (Teads, 2019). We reveal the store concepts satisfying that appetite, including lab venues for ‘skintellectuals’, phygital teen hangouts, diagnostic destinations, and beta stores betting on real-time buzz.

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