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The Brief
Published: 23 Feb 2015

Adidas Originals: Light-Reflective Xeno Shoes

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Adidas Originals: Xeno Black Pack

Inspired by a snake from South-East Asia, global sportswear giant Adidas has produced a collection of light-activated, colour-changing shoes.

The Xenopeltis snake, best known for its highly iridescent scales, is the inspiration behind the range. The innovative Xeno material transforms from a slightly iridescent matt black surface into a multicoloured rainbow gradient under direct light. Each of the three Black Pack designs features a different stained-glass-shaped snakeskin design.

Xeno is an evolution of the retroreflective 3M material we featured in Interrupted Surfaces – see how this trend has progressed in our Interrupted Surfaces Update.

Responsive materials are becoming increasingly significant as chameleon-like properties provide intrigue and refreshing perspectives. Responsive Pigments and Under the Radar further explore the use of chromic dyes and other transformative materials.

For more inspirational colour projects brought to life with light, read Catching the Light, Radiant Hues and our Magical rationale for A/W 2016-17.

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