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Brief Published: 24 May 2011

Harrods’ First App


As retail becomes an increasingly multi-channel industry, a growing number of big-name stores have begun releasing their own smartphone applications. Luxury London department store Harrods followed suit last Thursday, with the launch of its GPS-assisted iPhone app.

Featuring news and events, as well as a GPS-enabled interactive store guide – designed to be used as an in-store navigational tool – the app offers a hybrid shopping experience that connects physical and virtual channels. On top of these features, there is also a restaurant guide, complete with menus for all 29 of Harrods’ dining spaces, a live Twitter feed, and featured products from the e-commerce site, allowing customers to buy them immediately online.

Free to download from Apple’s App Store, the mobile application allows consumers to connect with Harrods remotely, and aims to draw them deeper into the unique universe of the globally renowned store.