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Brief Published: 22 Nov 2012

Test Track: Disney Driving Experience

Extra

Entertainment group Walt Disney and Chevrolet, the US car brand owned by General Motors, have collaborated on Test Track – a redesigned driving experience at Disney World’s Epcot theme park in Florida, launching on December 6.

The interactive exhibit enables visitors to design a custom concept vehicle on a computer and test-drive it on track surfaces, via a ride. Designs are evaluated on how well they balance capability, efficiency, responsiveness and power.

Visitors can monitor vehicle performance and participate in a computerised racing simulation over changing terrains and extreme conditions. They can then produce a television advertisement featuring the custom vehicle.

The experience offers “an authentic, inside-the-studio look at the actual automotive design process”, GM said in a statement. It is expected to encourage an interest in car design and engineering among young people.

Test Track

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