Pantone Crowns Living Coral Colour of the Year 2019
Global colour system manufacturer Pantone has announced its forecast Colour of the Year for 2019 as Living Coral (TCX 16-1546). The vibrantly soft shade is cited as a warm, nourishing hue that provides “comfort and buoyancy in our continually shifting environment”.
Last year the company selected Ultra Violet – a saturated, blue-toned purple that represented ingenuity and visionary thinking (see The Brief). This optimistic, forward-thinking hue is now replaced by Living Coral. Described by Pantone as an “animating and life-affirming colour that symbolises our innate need for optimism and playful expression”, it’s intended to enliven and energise.
“Colour is an equalising lens through which we experience our natural and digital realities, and this is particularly true for Living Coral,” says Leatrice Eiseman, executive director of the Pantone Colour Institute. “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
It’s this fusion of internal human desires and modern technology that makes this colour choice so relevant for 2019. We expect to see this highly commercial colour applied across industries, particularly in beauty, fashion, homeware and packaging.