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Brief Published: 12 Apr 2018

Bobbi Brown Launches Wellness Collection


US beauty innovator Bobbi Brown has entered the wellness market by launching a range of dietary supplements and drink powders under the brand Evolution_18.

The collection includes Overnight Vanilla – a powder enriched with collagen, hyaluronic acid and coconut oil that is designed to increase skin hydration and elasticity. Strengthen dietary capsules contain keratin and biotin for stronger hair and nails. Probiotic quick-melt sachets boost gut health, while Afternoon Chocolate is a chocolate-flavoured protein powder with additional cacao, vitamins and minerals to encourage increased brain function.

Launching on US shopping channel QVC in April, the range will cost between $35 and $60.

Brown stepped down from her eponymous makeup line in 2016 and has since redeveloped a boutique hotel in New Jersey called The George Inn, which opened its doors in January 2018.

For more on new brand developments in the nutraceuticals market, see Top Trends: Indie Beauty Expo 2017, Beauty 360 and Health & Nutrition Vitafoods 2017.

Additionally, look to Brand Stretch: Elastic Food and Drink Developments and Retail's Elastic Brands for more inspiration on how to diversify your brand.