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Bodycare Projections 2020

Bodycare brands and those launching into the category are capitalising on growing consumer interest in elevating skincare from the neck down. Body-first beauty is booming, derailing notions of bodycare as an afterthought and fuelling global sales, which are expected to reach $19.9bn in 2020 and $21.2bn in 2021 (Euromonitor, 2020).

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