Boeing to be 100% ‘Biofuelled’ by 2030
Aviation giant Boeing has committed to delivering commercial airplanes that will be capable of running on 100% biofuel by the close of the decade. According to a recent piece published in The Guardian newspaper, in order to make this goal a reality, the company will need to make significant strides in advancing jet systems, raising fuel-blending requirements and achieving the necessary safety certifications.
The piece also detailed that as it currently stands, biofuels are mixed with conventional jet fuel to create a 50/50 blend, which is the maximum allowed under current fuel specifications, and that the aerospace company will need to assess the viability of using alternative fuels derived from used vegetable oil, animal fats, sugar cane and other resources that are abundantly available.
This bold and industrious initiative reflects our Fast-Tracking Sustainable Tourism trend, outlined in our Look Ahead 2021: Travel & Hospitality, where we will see travel and hospitality brands – of all shapes and sizes – find better ways to operate more harmoniously with nature. See also Ethical Travel’s Mainstream Breakthrough for more.
In the context of a post-Covid scenario (where consumers will be hesitant to expose themselves to germs in-transit, and will be increasingly reluctant to negatively impact the increasingly fragile planet), it will be more important than ever for airlines and other travel brands to demonstrate clear and productive eco-positive business and operational strategies. German airline Lufthansa is already developing an alternative eco fuel using sunlight – see The Brief for more.
We’ll see more big and bold moves of this nature as brands race to become fully eco-compliant. For more on the future of airlines post-pandemic, see Covid-19 + Airlines: The Future Flight.