Bombay Sapphire’s Christmas Wreath for Gin Lovers
As explored in Top 5 Christmas Food & Drink Trends 2019, food and beverage brands are offering playful, festive fare that is both visually appealing and interactive. Chiming with this, UK gin brand Bombay Sapphire has collaborated with London-based online Florist Floom to release a gin-themed Christmas wreath.
The wreath is adorned with a selection of cocktail garnishes, including dried lemon and apple wheels, sprigs of thyme, cinnamon sticks and star anise.
It also comes with a 350ml bottle of Bombay Sapphire’s signature dry London gin, and a selection of three Christmas-themed gin cocktail recipes that use the garnishes from the wreath. The recipes include Sugar, Spice and Everything Nice, Green Apple and Thyme G&T, and Gin Fizz.
The wreath is available until Christmas from the Floom website, and retails for £50 ($65).
This yuletide decorative centrepiece is a great example of how beverage brands can tap into religious and spiritual rituals to create a fun, sensory and memorable experience. See Brand Stretch for similar inspiration.
For further content around new ways to celebrate festive occasions, see New Festive Meal. Meanwhile, for further Christmas inspiration, read Holiday Retail 2019: Pop-Ups and Christmas Design Directions 2020.