Bompas & Parr: Top Three Experiential Christmas Trends 2020
UK experiential design studio Bompas & Parr has released a white paper providing an array of festive inspiration for Christmas 2020 celebrations for post-lockdown consumers – taking social distancing, elevated hygiene and the need for low-touch environments into account. From drive-thru Santa’s grottos to sanitary snow machines, Stylus highlights the most interesting proposals.
- Socially Distanced Cheer: With anxiety around large gatherings and the possibility of a second wave of Covid-19 infections, drive-thru Christmas experiences could play a big part in socially distanced yuletide activities.
Bompas & Parr foresees family-filled vehicles going on a Christmas journey – think elves on roller skates, wishes made via car-light Morse code, and carwashes converted into snow storm machines. For those without vehicles, it imagines socially distanced feasts served on trains, and Christmas scavenger hunts that allow small groups and families to explore decorated towns in a gamified way.
- Visionary Health & Sanitation: With health and hygiene still set to be front of mind for consumers hosting Christmas parties in 2020, sanitation will take a festive guise. Antibacterial snow machines and Clouds of Cleanliness – an array of baubles that erupt with sanitiser – are potential options.
Meanwhile, Bompas & Parr envisages catering to inner wellbeing with the world’s first glow-in-the-dark recharge cafe, where every drink glows to naturally invigorate the body and mind.
- Sensory Stimulation: Should the pandemic be fully over by December, the studio foresees hopeful consumers craving sensory stimulation. It pictures delights including giant flavour rainbows for party-goers to share (reflecting the rainbow symbol adopted globally during the pandemic), and bio-responsive ice rinks displaying messages of hope for the future.
To find out how consumers have been celebrating other occasions during the pandemic, read Festive Feasting in the Lockdown Era. And see our Christmas 2021: Design Directions for more visual and tactile inspiration for the festive period.