Bone Broth: On-the-Go Formats
A staple in many diets for thousands of years, bone broth has acquired a contemporary consumer following. Low in calories, rich in minerals and known to fight inflammation and boost digestive health, this hearty beverage is continuing to gain traction with health-seeking consumers. Savvy brands are responding with new formats that suit on-the-go consumption.
- US meat-based snack bar producer Epic Provisions has announced the launch of a new bone-broth drink that will be sold in mainstream supermarkets. The product will be available in the chilled beverage aisle, alongside cold-pressed juices and other premium drinks, and can be served hot or cold.
- American K-cup retailer LonoLife has launched bone-broth-filled K-cups that can be used in Keurig coffee machines. Available in beef, chicken and mushroom flavours, the pods cost $2 per pack and are entirely recyclable.
- New York-based healthy salad bar chain Dig Inn is now serving a ‘No-Bone-Broth’ broth made from leftover vegetable scraps that can be either imbibed as a hot drink or turned into a soup by adding grains and vegetables. The chain will use leftover stems and leaf fibre from its fresh juices to create the waste-free menu item.
- UK-based healthy fast food chain Pret A Manger has announced it will trial a bone broth beverage in 28 of its London-based outposts over the next six weeks to determine whether the drink will become a permenant offering in all of the chain's stores.
For more on food products leveraging waste for commercial gain, see Yeo Valley’s Food-Waste Yogurt and Feeding Tomorrow’s Consumers. See also Extreme Ingredients and Healthification of Fast Food, part of our New Food Frontiers Industry Trend, for more bone-broth innovations.