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Brief Published: 18 Oct 2018

Boost Your Beauty with This Works’ Bodyclock Facial

This Works

In Selling Cyclical Beauty, we highlight the shrewd brands tapping into body, time, and environmental cycles to maximise the benefits of beauty product. New retail treatment opportunities – such as the new Bodyclock facial – are showcasing how to further boost skin health and wellbeing, while also spreading brand awareness.

British brand This Works’ Bodyclock facial combines masking, massage, fragrance and light therapy in a multisensorial skincare treatment synched to the time of day. Clients can choose between five facials that align with the company’s time-oriented skincare and aromatherapeutic blends: Wake Up, Daytime, Evening, Night and 24hrs.

The Wake Up facial is billed as a ‘rise and shine’ treatment to replace overnight water loss, calm irritation, and prepare skin and mind for the day ahead. Daytime tackles skin that may have become dull, tired or shiny. Evening focuses on deep cleansing and is best experienced after 6pm, while Night offers a plumping, smoothing facial for the twilight hours (after 9pm). This is the optimal time for natural actives to aid nightly cell repair, and boost hydration in anticipation of overnight water loss.

The newest addition to the line-up is the 24hrs facial, which the brand views as a power nap for lacklustre skin at any time of day. It mimics overnight revitalisation in just 20 minutes for a smoother, clearer, more refreshed complexion.

Each facial is elevated by a corresponding This Works aromatherapeutic fragrance, which is diffused nearby to either invigorate or relax the client. The skincare and fragrance elements are also complemented with light therapy, in the form of either Lumie SAD lighting to lift mood, productivity and energy levels; or amber glasses to block out stimulating blue light and aid relaxation.

The facial is priced competitively at £20 ($26), which is redeemable against product – another enticing benefit that will inspire repeat purchase and gifting (the retail sweet spot). Currently, the Bodyclock facial is only available in UK department store John Lewis’s Kingston branch – presenting lucrative roll-out opportunities to other retailers.

For more on aromatherapy and mood-balancing beauty strategies, see Lush’s Spa-Inspired Range, Experimental Scent and Skinjay’s Nespresso-Style Capsules. For more on cyclical beauty, see Menstruation-Targeted Beauty and Circadian Rhythms Drive Beauty Innovations.