292 Bottles, 1 Rug: Ferm Living’s Recycled Outdoor Range
Danish interiors brand Ferm Living is launching an outdoor collection made from upcycled plastic to encourage the uptake of second-life waste materials in new products.
The Way outdoor collection is made from recycled PET bottles and polyester and is Ferm Living’s latest bid to help reduce plastic waste. The range includes a cushion, door mat, floor runner and rug – each incorporating a considerable number of bottles in its fabrication. The cushion, for example, uses 55 repurposed bottles, while the rug includes an impressive 292. Ferm Living estimates that if the collection sells out, it will have saved a total of 270,000 articles of plastic from the trash.
Despite its recycled nature, the collection enjoys a sleek appearance and soft feel. This is achieved by crushing and grinding the bottles into small chips, which are then processed in carding machines before being spun into a soft yarn. The design’s monochrome palette, formulaic dot pattern and asymmetrical fringing create a fresh face for recycled plastic, and dismantle stereotypes of the material being less ‘clean’ or beautiful than virgin alternatives.
The plastic ingredients also make this collection ideal for the outdoors, with improved durability and water resistance for easy care and cleaning. For further inspiration on how waste can be creatively reworked into outdoor furniture and accessories, see Outdoor Lifestyle Winter 2020: Product Inspiration.
With this new range, Ferm Living hopes to prompt its users and other brands to forge a more open and positive relationship with waste. For more on the exciting potential of this overlooked and underrated resource, see our Macro Trend report The Wealth in Waste.