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Brief Published: 5 Aug 2020

Boutique Hotel The Hoxton Taps Outdoor Staycations

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Camp Hox

As covered in Reimagining the Staycation, camping is the choice du jour for domestic tourists in 2020 as travellers opt for nights under canvas as a ‘safe’ form of travel (KOA, 2020). Taking this trend in a luxe direction, London boutique hotel The Hoxton has created a premium pop-up glamping experience in the Oxfordshire countryside.

Camp Hox features 12 lotus tents fully equipped with a bed, duvet and pillows, an armchair, coffee- and tea-making facilities, rug and mirror. Each tent comes with access to its own lockable powder room with a toilet, full-length mirror, towels, hot shower and toiletries.

During their stay, guests can receive a breakfast bag each morning containing ingredients to make either a meat-based or vegan cooked breakfast. They also have access to a private, daily refilled fridge with snacks and a bottle of natural wine upon arrival and can help themselves to a pour-your-own port and tonic bar. Each tent also has its own barbecue for guests to cook either pre-ordered food packs or food they have brought with them. Washing up is handled by on-site staff.

Campers can also explore the local area on free-to-use rental bikes. 

A two-night stay for two costs £370 ($480), or guests can choose to take over the entire 12-tent site for two nights for £2,000 ($2,604).

Additionally, all guests who stay at the site will receive an anytime complimentary one-night stay at The Hoxton hotel in London.

This is a great way for city hotels, suffering as a result of the pandemic, to capitalise on the outdoor travel opportunity while winning new legions of fans.

For more on the luxury staycation opportunity, read Soft Tourism: Travel’s Immediate Lifeline, Gentle Cycling Tours for UK Staycationers and Black Tomato Elevates the Road Trip.

Also look to Youth Leisure Focus: Camping for our earlier look at the booming outdoor travel sector.

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