Boutique Hotel The Hoxton Taps Outdoor Staycations
As covered in Reimagining the Staycation, camping is the choice du jour for domestic tourists in 2020 as travellers opt for nights under canvas as a ‘safe’ form of travel (KOA, 2020). Taking this trend in a luxe direction, London boutique hotel The Hoxton has created a premium pop-up glamping experience in the Oxfordshire countryside.
Camp Hox features 12 lotus tents fully equipped with a bed, duvet and pillows, an armchair, coffee- and tea-making facilities, rug and mirror. Each tent comes with access to its own lockable powder room with a toilet, full-length mirror, towels, hot shower and toiletries.
During their stay, guests can receive a breakfast bag each morning containing ingredients to make either a meat-based or vegan cooked breakfast. They also have access to a private, daily refilled fridge with snacks and a bottle of natural wine upon arrival and can help themselves to a pour-your-own port and tonic bar. Each tent also has its own barbecue for guests to cook either pre-ordered food packs or food they have brought with them. Washing up is handled by on-site staff.
Campers can also explore the local area on free-to-use rental bikes.
A two-night stay for two costs £370 ($480), or guests can choose to take over the entire 12-tent site for two nights for £2,000 ($2,604).
Additionally, all guests who stay at the site will receive an anytime complimentary one-night stay at The Hoxton hotel in London.
This is a great way for city hotels, suffering as a result of the pandemic, to capitalise on the outdoor travel opportunity while winning new legions of fans.
Also look to Youth Leisure Focus: Camping for our earlier look at the booming outdoor travel sector.