Catering to Critters: Insect-Friendly Product & Packaging
As exposed in The Greenery Opportunity, there’s a boom in urban horticulture, with six million taking up gardening in the US in 2016 – five million of whom were aged 18 to 34 (Gardening Research, 2016). Consumers are seeking not only to celebrate plants and insects, but also support the wellbeing of these ecosystems. We reveal two new projects reframing products and packaging as a positive force for the natural world.
Dutch designer Nick Beens’ Totem and Temple collections of outdoor accessories are framed as contemporary worshipping devices that are both insect habitat and garden and balcony sculpture.
The totems feature one to two tube sections secured along a freestanding base, while the temple designs are shallow panels with a hollow interior. Both designs present storage spaces that can be filled with natural material to provide safe spaces for bees and other creatures to hide and recuperate in urban areas.
Similarly, Polish brand Bee Saving Paper is producing a paper alternative that is laced with energy-boosting glucose to rejuvenate bees in places with little plant life. The paper is decorated with water-based UV paint that creates attractive spots that are only visible to bees, and indicate the presence of nectar and pollen.
The fully biodegradable material is embedded with flower seeds, which means that once it’s been enjoyed as single-use packaging, the paper can break down and grow crops to support bees in the future.
Growing consumer interest in the outdoors, coupled with the ongoing destruction of the wilderness, is reframing the conventionally less appealing elements of nature as beautiful and essential facets of life. Look to our A/W 19/20 Design Direction Essence for more on how this mindset is translating into product to help consumers connect with their local environment.