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Brief Published: 2 Nov 2010

Country Living: Pop-up Orchards

Extra

Popping up on 5th Avenue, NYC, last Friday was the first of 16 "Orchards" due to appear across the US this winter, courtesy of the gourmet gift brand Harry & David and architectural innovators The Rockwell Group.

Less directional in their design than some of the recent fashion pop-ups, Harry & David's country farm-style stores aim instead to bring a traditional autumnal experience to urbanised areas.

Customers can find gourmet cheeses, wine, fruit and chocolates not otherwise available in the city. Special features include personalised packaging such as a "make-your-own bento-box" and a custom gifting station.

harryanddavid.com

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