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Brief Published: 4 May 2011

James Goggin: Pop Culture Colour Theory


Chicago-based graphic designer and critic James Goggin presents his latest findings on how we interact with colour in Pop Culture Colour Theory – a lecture taking place today at Split/Fountain in Auckland, New Zealand.

The presentation explores our perception of colour and how this understanding changes due to context. Discussing topics ranging from the Pantone Matching System to the US government Homeland Security Advisory System and referencing visuals such as video test patterns, Pop Culture Colour Theory aims to shed light on the contemporary semiotics of colour.