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Brief Published: 13 Oct 2011

Harajuku Pixelated Showroom

Extra

Anrealage – the forward-thinking fashion brand designed by Japanese designer Kunihiko Morinaga – has dedicated its brand showroom to pixelation, mirroring its 8-bit-inspired Autumn/Winter 2011 collection shown at Japan Fashion Week. Based in the fashion-hungry Harajuku region of Tokyo, Japan, Anrealage has 8-bit-inspired fashion, furniture and interiors products on show.

The 8-bit Anrealage collection by Morinaga debuted at Japan Fashion Week, and is designed to deceive the eye with pieces distorting on closer inspection. Jackets and dresses feature a jagged white trim mirroring the edges of pixels and achieving a digital, 3D effect that continues to fool the human eye. Made up of multiple, multicoloured squares in both print and patchwork form, the collection includes shoes with jagged, Tetris-block-style heels and pixelated-printed silk uppers. The 8-bit furniture and accessories on show include wooden chairs, tables, light bulbs, rugs and traffic cones for an all-round pixelated experience.

Pixelation is gaining popularity in fashion design, with Preen showing 8-bit pixel-art-inspired prints at New York Fashion Week for S/S 2012, and Korean brand Jardin de Chouette, recently visited by Stylus at Tranoi in Paris, using bold, pixelated florals as part of its clean, minimal collection for the same season. See Stylus' Print and Fabrication:Hide & Seek A/W 2012 report for further development ideas.

Anrealage

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