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Brief Published: 17 Nov 2011

Gucci Kids Boutique

Extra

Appearing to affirm the notion that the luxury sector is an unstoppable, even recession-proof force, Italian fashion giant Gucci has opened its first luxury children’s boutique on New York City’s famous Fifth Avenue.

The 1,450 sq ft store is home to the full childrenswear collection, catering for new-borns to eight-year-olds. The range launched in 2010, with a high-profile advertising campaign featuring American singer/actress Jennifer Lopez and her twins.

Items stocked range from a $180 (£113) all-in-one, to a $3,800 (£2,283) biker jacket.

Gucci

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