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Brand Engagement Lessons from the A/W 20 Shows

From mixed-reality tech placing fans quite literally in the picture and a sardonic 24-hour Twitter feed revelling in the absurdities of social media to ‘digital product passports’ promoting sustainability, the A/W 20 catwalks continued to show their clout as a consumer-facing touchpoint. We distil the key brand-engagement learnings, relevant to multiple sectors.

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