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A/W 21 Shows: Brand Engagement Ideas

With Fashion Month A/W 21 remaining predominantly online, both indie labels and luxury behemoths deployed cutting-edge tech to produce interactive, democratic presentations designed to reach way beyond the front row, with just a minority dissenting via distinctly analogue activities. From AR mannequins (shoppable at-home) and OnlyFans openings to digital catwalk twins, we highlight eight noteworthy engagement ideas.

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