Luxury spending is rebounding (predicted to hit $352bn globally by 2027, growing at annual rate of 4.6%). But shifting playing fields and perceptions of prestige (online, virtual and IRL) mean new priorities and opportunities for 2022. We identify eight vital directions across all sectors, including eco-signalling, deep digital deluxe, transformational experiential, archive-centric aspiration, access clubs and equitable elitism.
Brand Engagement: New Luxury Frontiers, 2022
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