Physical brand environments are resurging in reaction to the real costs of digital commerce, their growing cross-channel influence and Gen Z’s search for solace in bricks-and-mortar retail therapy (among other things). From temples of self-sufficiency and revolving-door residencies, to cross-sector pleasure centres and perceptive spaces, we spotlight 11 winning tactics for 20/21.
Brand Spaces: 11 Trends & Opportunities, 2020/21
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