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Brands Back Pride, 2020

Pride Month has become a barometer for all consumers regarding brands’ standing on equality. But with Covid-19 muting 2020 IRL celebrations, displays of LGBTQ+ allyship largely went virtual. From brand-backed history lessons and initiatives spotlighting the community’s Black voices to new spheres of social media solidarity, we highlight brand learnings from the activations that went beyond rainbow-coloured lip service. 

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