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Brief Published: 20 Mar 2020

Brands Help College Students Cope with Chaos

Brands are helping college students cope with leaving campus

Universities across North America are requiring students to leave campus in an effort to curb coronavirus cases. Brands across industries have stepped in to help students navigate the ensuing chaos.

To address logistics, US rental car company Enterprise waived its fee for young renters in Canada and reduced the minimum age for car rentals. Students must show a valid student ID and driver’s licence to get the discount. US moving company U-Haul announced it would let students across North America store items for free in U-Haul operated storage facilities for 30 days. 

Once home, students can leverage free broadband from US internet provider Spectrum, which is making its services free for 60 days for households with both school and university pupils. Students can get free access to remote learning tools from San Francisco video-recording platform Loom and creative software Adobe.

Hotels that would have otherwise been empty are reducing rates for students temporarily dislocated by dorm closures. Chicago properties Hotel Essex and Radisson Blu Hotel Aqua, as well as serviced apartment complex Residence Inn Oak Brook, are all providing sub-$100 nightly rates for students.

Brands who can provide useful services to ease the transition to new routines – for both students and teachers – will be well positioned to evolve with the changing coronavirus situation.