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Brief Published: 17 Aug 2011

WOW Bikes at W London

Extra

The humble bicycle has enjoyed a popular resurgence in demand throughout Europe and London is no exception.

This August, W London, located in Leicester Square, has launched WOW Bikes, six unique bicycles created by Benedict Radcliffe and customised by six riders from the worlds of fashion, design and music. Designer Ron Arad, signer Paloma Faith, illustrator Natasha Law and fashion designers Patrick Cox and Alice Temperley have all contributed to the scheme.

Each bespoke bike is available for complimentary use exclusively for guests until October 29 2011. In October, the bicycles will be auctioned with proceeds going to the Elton John AIDS Foudation.

W London

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