Australian non-profit Horticulture Innovation Australia has created an app called Plant Life Balance to encourage more people to surround themselves with plants and improve their physical and mental wellbeing.
Released in October 2017, the app lets users check their home's current "plant life balance" rating based on the number and size of their plants, and helps them find out how healthy their space makes them. It then suggests different plants that would suit the space and, using augmented reality (AR), lets people see what they would look like in their home.
The app also offers seven professionally styled "living looks" that fit different tastes and needs. For example, Sharehouse Heroes is designed for those who live with housemates and need low-maintenance plants. Users can virtually try the different plants in their homes, receive analysis on their benefits and add the ones they like to a shopping list to take to their local nursery.
The company worked with scientists at RMIT University in Melbourne and found that a single plant can improve indoor air quality by 25%, as it removes airborne toxins. They also found that plants increase mental wellbeing by improving mood and concentration.
In the past decade, internet searches for "best air purifier" and "air-quality index" rose by more than 750% (Nissan, 2016). People are increasingly surrounding themselves with plants to relax and escape tech overwhelm. For more on urban gardeners and the brands that respond to their needs, see Nature Embracers.