While the UK toy market is still the largest in Europe, it’s a market in decline, with sales falling by 7% in the 12 months to 2018 (NPD, 2019). Exhibitors at Britain’s biggest toy industry fair (London, January 22-24) aim to win the favour of increasingly critical parents, with subtly educational offerings that help to raise worldly, eco-conscious children.
London Toy Fair 2019
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