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Brief Published: 11 Jul 2011

McQ Pops-Up at Selfridges


McQ – the younger and slightly more renegade diffusion line from fashion house Alexander McQueen – will have a pop-up store in London department store Selfridges this month. Featuring the women’s pre-Autumn/Winter 2011-12 collection plus one-off, hand-embellished garments, there will also be a chance for big spenders to have items personally customised by a McQ designer.

Those who spend £750 ($1,200) or more in the pop-up will be invited to a private consultation at McQ’s headquarters in London’s fashionable Clerkenwell, where their purchases will be personalised into one-of-a-kind creations.

As well as adding an extra element of luxury, the customisation process will also allow fashion fans to see the inner workings of a top fashion design studio.