An August 2016 study from global baby-naming website Nameberry has found a significant rise in the popularity of gender-neutral baby names. Monikers appropriate for both girls and boys were well received in 2015, and are expected to continue to grow in popularity throughout 2016.
- Post-Gender Names: Analysing the baby name registry from the US Social Security Administration, researchers from Nameberry found that the number of babies given ‘post-gender’ names like Harper, Tatum and Quinn had risen 60% within the past decade, to 67,831 babies in 2015. The most popular unisex names in 2015 were Hayden, Charlie, Emerson, Rowan and Finley.
- Liberated Children: Global parenting site BabyCenter declared 2015 “the year of the gender-neutral baby”. Global editor-in-chief Linda Murray declared that parents “want their children to grow up and be themselves, free from stereotypes. Boys can wear nail polish, girls can ride skateboards. It’s all good.”
- Help from Millennials: The New York Times suggests the gender-neutral baby name trend is being driven by millennials, who are in their prime childbearing years. “Millennials are an open-minded and accepting group,” BabyCenter’s Linda Murray told the newspaper. “They don’t want their children to feel pressured to conform to stereotypes that might be restrictive.”
See Gender-Fluid Generation: Beauty Attitudes and No Normal: Post-Diversity Marketing for more insight into how progressive attitudes towards gender fluidity are driving consumers to shrug off labels. For further analysis of the impact of gender fluidity on fashion, see our Gender Agenda report.